Not all video aspect ratios are allowed or even fit all the Facebook video ads placements, so make sure you carefully read the video ads Facebook specs.Ĭheck out this comprehensive table where you can find the different video requirements across ad placements.įurthermore, we’ll break down each ad placement to see what are the video requirements, best practices, and specifications.Īlso, I’m going to show you a few examples of brands that nailed their video ads for each placement. Remember that there’s no success recipe, and you should still test what’s the best ratio for your niche and audience. Ī Facebook ads case study from Animaker shows that the vertical videos perform much better than the horizontal ones in terms of reach, engagement, and even video completion rates. Make sure you consider this before choosing the right video aspect ratio for your ad.Īlso, remember that since we live in a mobile world and people use their phones to check their social media feed more than ever, vertical videos have a huge advantage, especially when it comes to Facebook ads. It’s easy to see that landscape and square videos fit desktop devices better, while vertical and full portrait modes look great on mobile devices.
You can choose any ratio from 9:16 to 10:9 to make sure your video looks great on any device. Facebook Video Size And Aspect Ratio in 2021įacebook video ads can have different aspect ratios you can use.
Join us on a journey to discover the Facebook video dimensions, best practices, sizes, and specifications to help you decide which ones fit your business’s needs.
If you want to start creating video ads for Facebook, but you don’t know what the video ads specs are, we’re here to help. With Creatopy’s facebook video ad maker, you can easily create and edit videos in minutes, so they meet the Facebook video ads requirements. When used correctly, Facebook video ads pay off big time and can win their place in the marketing mix of any brand, big or small.īrands all over the world have noticed their effectiveness and are advertising more and more using Facebook videos to attract new audiences and generate more leads.įacebook research shows that 39% of people have discovered new brands or products as a result of watching a mobile video. That’s precisely why you should focus your efforts on creating more video content to promote your products or services.
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